Paws N'Riffs

Paws N’Riffs was created somewhere between a loud guitar riff and a wagging tail.

We metalheads are used to being judged for our style — but it gets old.

And dog parents who proudly share their homes with so-called “dangerous breeds” know that feeling all too well.

Take the Amstaff on that picture →

Often called a “mean dog” just because of how he looks… while he’s probably about as dangerous as a five-cent coin. Maybe even less.

Tired of those clichés, we decided to do our part to challenge them.

That’s how Paws N’Riffs was born.

Our brand is here to remind everyone — with a bit of humor and a lot of heart — that stereotypes are easy.

But tolerance and understanding are what truly make the world a better place.

No matter your breed.
No matter your skin color.
No matter your playlist.

Does that sound familiar?

Join the pack.
Wear it loud & proud.

To quote Neil Young:

“Keep on rockin’ in a free world.”

WHAT WE STAND FOR

🐾 Standing up for misunderstood dogs
🎸 Inspired by metal culture
🌱 Responsible materials
✊ #StopDiscrimination